ARTIF is an initiative born in 2017 from the passion for architecture, art, design, and graphics.
ARTIF is an initiative born in 2017 from the passion for architecture, art, design, and graphics.
Hi, I’m Francesca! In ARTIF I do computer graphics, architectural visualization, 3D, video, graphic design and illustration.
In general I take care of the artistic and visual aspect of digital and traditional projects.
ARTIF targets both small/medium sized companies that need to take care of their visual identity and presence in the digital world and more structured companies such as communication, IT and multimedia production agencies that want to lean on external collaborators for support in the aesthetic part of their projects or in the production of specific graphic assets.
Horizontal knowledge in the world of computer graphics allows me to follow my clients at 360°, creating with them the direct and continuous relationship that in large processes is likely to be lost; but flexibility and experience give me the opportunity to collaborate with more structured realities working within a team, participating in larger projects that otherwise I could not manage alone.
I graduate of art high school and an architecture major, I began my fulltime career in 2009, first in architectural firms and then in real estate fund management companies. During these years I was able to work with large companies and large projects, where I learned production processes, client and supplier management, along with many soft-skills essential in jobs.
However, I missed too much the artistic and creative side, so after a few courses in computer graphics and a master’s degree in architectural visualization, in 2017 I decided to pursue my career in freelancing with ARTIF.
The field of architectural visualization was immediately a great opportunity to incorporate creativity into my workday while remaining in a field I knew, that of architecture. Right away, however, my curiosity and passion for my work meant that in addition to 3D, I soon learned and used many other skills that today allow me to vary transversely and flexibly in the world of computer graphics and to be able to work in different, more or less interrelated fields.
Graphics, 3D, illustration, static and real-time render, motion-graphic and web-design, are different disciplines that arise from the same attitude of analysis and composition, in which creativity and art are at the service of the project in defining its functions, solutions, expressions and forms.
